I’ve been in a book club with some friends from college for a few years now, and a couple of months back we had a discussion about whether or not certain books could be considered “girl books” or “boy books”. The discussion was inspired by The Particular Sadness of Lemon Cake, which my friend Aaron argued was more of a “girl book” than he would have liked to read.
Our book club – largely composed of women (and librarians, to boot) – ultimately did not agree with Aaron’s assessment, but the concept of books that are only appealing to a specific gender is not a new one. The romance genre, for example, is one that is traditionally considered targeted towards women, but it isn’t the only one. There are also sub-genres like books about shopping, cozy mysteries or anything involving quilts that are stereotypically female. Some, but not all, of these books exist under the designation of “chick lit”, a marketing term designed to simultaneously alienate men and patronize women.
However, when you try to turn it around and consider books “for men”, there isn’t a corresponding umbrella term. I would imagine that genres like military fiction, epic fantasy and hard scifi are considered stereotypically male, as are books about no-nonsense action heroes or middle-aged men reminiscing about sex, but I feel certain there are women who read and enjoy all of those genres. Surely even the “fond memories of vagina” genre has its female readers.
So what, then, does it actually mean when someone refers to a book as “chick lit” or “for women”? People have a habit of confusing genres with reading levels or target audiences. Young adult fiction is another case in point. Maybe what someone actually means when they say they think a book is too girly is that they don’t like or understand the book’s genre. More likely is that they haven’t read the right book or books in that genre. Ultimately, though, it all seems to come down to the marketing.
Literary fiction, for example, is a genre that likes to believe it isn’t one, and if a “romance” novel is marketed as literary fiction, it will probably reach a wider audience and gain more respect. In fact, I’ve read a number of books that were essentially romance novels sold under another name. For example, Kushiel’s Dart by Jacqueline Carey is sold as fantasy but has a very strong romantic/erotic plot line. It’s also a fantastic book that I would recommend highly to readers looking for something a bit different. The Time-Traveler’s Wife is sold as literary fiction but has elements of both scifi and romance.
My good experiences with young adult books and “stealth” romance novels lead me to believe that there must be books I’d enjoy that are marketed as romance novels. If it’s simply a matter of being embarrassed to be seen holding the cover in public, then reading the ebook is an easy solution. I’m starting to suspect that I could find a book I would enjoy in every genre if I just knew where to look.